Make it Meaningful

Always start with a cause …

People give generously when they believe in the cause to which they are giving.  The more you can engage their hearts in the importance of what you are doing or want to do, the more they are likely to give.

Click on each heading to expand.

Regular Givers

Regular givers need to know that they are making a good decision when they chose to give to you rather than another good cause. Your message should be:

- thankful, their gift is appreciated

- transparent, be clear about the difference their gift makes

- spiritual, giving is part of the life of a committed Christian

The generosity of regular givers is needed to enable churches to pay regular expenses. The gifts of regular worshippers are needed to pay parish share which pays for the clergy. We cannot expect other donors to pay this. Other regular gifts help with the care and costs of the building. Communicate regularly with your regular givers and make sure that you thank them personally at least once per year.

Occasional givers

Occasional givers give for many reasons, what they have in common is that they give to make a difference. It is therefore important that you inform them of the difference they can make! Don’t tell people how enormous your bills are but rather provide examples of what their gift can do eg. £X will buy coffee for the pensioners club or £X0 will pay for a week of our children’s worker. Sometimes you might need to say ten donations of £X would enable … You might also want to express gratitude for past gifts; last year your generous gifts represented X% of the income of this church or, enable us to pay for the service sheets or gutter cleaning or …. And make sure you do say ‘thank you’ and offer to be in touch.

Special appeals and events

Special appeals or events start with a story. Whether it is the story of the season (Christmas, Easter, Harvest etc), the story of the need (woodworm in the vestry) or story of the desire (no one going hungry) story motivates giving. Be clear about your aim and the timescale £X 000 by June and if the task is sizable, break it down into smaller parts to make it manageable. Use pictures and people to bring it alive, tell the story consistently wherever you tell it and if it doesn’t excite you it probably won’t excite anyone else so look for the angle that makes it engaging.

Donor template letters
The following suggestions are offered to help you to compose letters to your regular donors and potential new donors in these difficult times.
Open Donor template letters

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