Section G. Communications

G2. Social media guidelines

Social media channels

In this digital age where communities are forming online, we need to be part of the conversation and we would urge churches to look at ways to use social media platforms like Facebook, Twitter and Instagram.

Social media offers a great number of opportunities for the church, but there are also risks involved. 

A nod to Bath & Wells diocese, who originally posted these guidelines on their website.

Communication that demands a new way of thinking

Social media is immediate, interactive, conversational and open-ended. This sets it apart from other forms of communication and demands a new way of thinking. As well as the many opportunities, users should also be aware of (though not put off by) the associated risks. 

These good practice guidelines have been compiled to help clergy, office-holders and staff already active on social media (or thinking about it!) fulfil, with confidence, their role as online ambassadors for their local parish, the wider Church and our Christian faith. 

All are based on principles of common sense and good judgement. Essentially, you should participate online in the same way as you would in any other public forum. Your actions should be consistent with your work and Christian values and you are responsible for the things you do, say or write. 

1. Don’t rush in

The immediacy of social media is one of its benefits – we can respond quickly to questions, correct misunderstandings, give our perspective about a breaking story in the news media. Responding quickly doesn’t mean doing so without due consideration. 

Before posting always think: 

  • Is this my story to share?
  • Could this be 'Fake News'?
  • Would I want my mum to read this?
  • Would I want God to read this?
  • Would I want this on the front page of a newspaper? 

This point applies even before you start posting your own content. Spend a while listening to others, getting a feel for the tone in that particular forum, giving thought to how you might participate.

2. Transient yet permanent 

Social media updates are immediate and will outdate quickly BUT they can have a more lasting impact and you should assume that anything you post is permanent. 

Even if you delete it later on, it may have been seen and re-published or referred to elsewhere. 

3. You’re an ambassador 

Like it or not, if you are ordained, lead in or are employed by the Church, others will see you in your public role as a representative of the Church. 

If talking about a church matter, make it clear that these are your personal opinions and not those of the Church of England or the Diocese. 

4. Don’t hide 

Anonymity and ‘hiding’ behind aliases when using social media is frowned upon. It’s also at odds with what we consider the main reason for using social media networks. How can anyone really connect with an alias? 

On any social media platform, if you choose a username or profile different to your real name, include brief personal details in the about section. When the account is a shared one, for example, a Facebook page for your parish, ensure people can easily find out who is responsible for the content. 

5. Blurring of public/private life boundaries 

In everyday ministry, the distinction between public duties and private life is difficult to draw. It is no different online. There are risks associated with personal opinions being seen as public statements, a minister’s private life being invaded and the difficulties of detaching from work. 

Consider setting up different accounts for ministry and personal use to help set definite boundaries. Use privacy settings wisely. 

6. Safeguarding 

The informality that social media encourages can mean that it might be harder to maintain a professional distance that is required when working with children, young people and the vulnerable. 

Communicating directly online with someone, for example with private messaging, is like meeting them in private. You’re advised to send messages to groups, rather than individuals, or share them publicly.

Be on your guard about fake friend requests and phishing scams. 

7. Sharing photos

There's nothing wrong with sharing photos online and it's the best way to show off your church and what you do. You just need to make sure you have permission from anybody who features in the image before sharing, especially parental permission for children (ideally written permission). Be ready to remove an image as quickly as possible if requested.

8. Stay within the legal framework 

Whilst sharing thoughts and reflections with friends or followers via social media can seem personal and private, it is not. By law, if one or more people can access it, content is classed as published, in the public domain and subject to legislation around libel, defamation, copyright and data protection. 

If you wouldn’t say something in a public meeting or to someone’s face or write it in a newspaper or on headed paper – don’t say it online.

9. Confidentiality 

Use of social media does not change the Church’s understanding of confidentiality. Within the life of the Church there are private meetings and conversations, particularly in terms of pastoral work. 

Breaking confidentiality is as wrong as it would be in any other context. Arguably, it is worse as via social media a broken confidence could spread rapidly and be impossible to retract. 

Remember: Is this story mine to share? If in doubt, don’t. 

10. Be mindful of your own security 

Don’t overshare personal information. Never publish detailed personal information such as your address or telephone number, unless in a private message to someone you know and trust.

11. Get in touch

If you have any questions or issues with using social media, feel free to get in touch with the Diocesan Communications team.

Social media in the Diocese of Worcester

There are loads of people and churches already using social media across the diocese. Here are some suggestions for examples you might want to follow, and connect with.

Diocese of Worcester


August 2018